The struggling early Thirties economy made it a tough go for automobiles and inside GM, there was talk of dropping the LaSalle. Harley Earl’s solution was to present the LaSalle as an all-new car for 1934. Styled by Jules Agramonte under the tutelage of Earl, the new look was nothing short of sensational. Power was supplied by a 95hp 248cid straight eight that shared much of its componentry with Oldsmobile. The sleek Art Moderne styling, today considered a high point in automotive design, was featured on the 1934 and 1935 models only. 1934 models used unique bi-plane bumpers front and rear which were easily damaged and not repeated on 1935 models. 1940 was the final year for LaSalle. Interestingly, this car, found in New York, was driven by a college student in the 1960’s. It is one of 600 produced for 1934.
