But flawed though it was, Plymouth dealers anticipated a huge demand for the car, and would add large premiums to the already high price. Hardly a wonder the brand died off. Unsurprisingly, Plymouth (and later Chrysler, as the Prowler was badged following the demise of Plymouth in 2001) fell short of selling even 12,000 units of the Prowler. Of course, as a halo car, the job of the Prowler wasn’t to sell in huge numbers. It existed to make people more interested in Plymouth, and it probably did help to move a few more Neons. That said, Plymouth really would have liked to have sold a few more Prowlers.
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